The Return of a Cultural Event
The Victoria’s Secret Fashion Show returned to New York in October 2025, reclaiming its place as one of the most recognizable events in fashion and entertainment. After being canceled in 2019 and relaunched in 2024, the show has entered a new era that emphasizes inclusivity while maintaining its reputation for spectacle. According to TODAY, the 2025 edition featured a mix of veteran models and new faces, creating a balance between tradition and renewal.
The event was staged at the Brooklyn Navy Yard, a venue that allowed for a large-scale production with both live and streaming audiences. The show was broadcast on Amazon Prime Video and across Victoria’s Secret’s social media platforms, making it accessible to a global audience. This hybrid approach reflects how fashion shows are adapting to digital-first audiences while still maintaining the glamour of a live runway.
The return of the show also signals the brand’s effort to rebuild its cultural relevance. By combining high-profile models, celebrity guests, and live performances, the event positioned itself as more than a fashion showcase. It became a cultural gathering point where fashion, music, and celebrity culture intersected.
The Models Who Defined the Runway
The 2025 runway featured some of the most recognizable names in fashion. Gigi Hadid, Ashley Graham, and Barbara Palvin were among the headliners, joined by Adriana Lima, Bella Hadid, and Alessandra Ambrosio. According to E! News, the lineup blended established supermodels with rising stars, ensuring that the show appealed to both long-time fans and new audiences.
Ashley Graham’s appearance was particularly significant, as she has been a vocal advocate for body diversity in fashion. Her presence on the runway highlighted the brand’s shift toward inclusivity, a theme that has become central to its relaunch. Barbara Palvin, known for her classic runway presence, added a sense of continuity, while Gigi Hadid brought star power and international recognition.
The inclusion of athletes such as gymnast Sunisa Lee and basketball player Angel Reese, reported by Elle, marked another milestone. Their participation expanded the definition of who can represent the brand, reinforcing the message that the show is embracing a broader vision of beauty and strength.
Celebrity Guests and Performances
The front row was filled with celebrities, adding to the event’s star-studded atmosphere. Sarah Jessica Parker, Chloë Sevigny, and Jodie Turner-Smith were among the Hollywood names in attendance. Their presence underscored the show’s cultural significance, as it continues to attract figures from across entertainment and fashion.
Music performances added another layer of spectacle. Artists including Missy Elliott, Karol G, Madison Beer, and K-pop group TWICE delivered live sets that energized the audience and complemented the runway presentations. These performances highlighted the show’s ability to merge fashion with music, creating a multi-sensory experience that appeals to diverse audiences.
The combination of celebrity guests and live performances reinforced the event’s identity as more than a fashion show. It became a cultural celebration where different aspects of entertainment converged, making it a focal point for both media coverage and public attention.
The Broader Impact of the Show
The return of the Victoria’s Secret Fashion Show reflects broader changes in the fashion industry. Once criticized for its lack of inclusivity, the brand has made visible efforts to adapt to shifting cultural expectations. By featuring models of different body types, athletes, and international stars, the show presented a more diverse vision of beauty.
Streaming the event across multiple platforms also demonstrated how fashion is adapting to digital consumption. Audiences who may not have attended in person were able to experience the show online, expanding its reach and relevance. This approach aligns with broader trends in entertainment, where live events are increasingly paired with digital broadcasts.
For the fashion industry, the show’s return represents both continuity and change. It maintains the glamour and spectacle that made it famous while signaling a willingness to adapt. For audiences, it offers reassurance that iconic cultural events can evolve without losing their identity.
Disclaimer: This article is for informational purposes only. References to Victoria’s Secret, models, performers, and celebrities are based on publicly available sources including TODAY, E! News, and Elle. Mentions of brands or individuals don’t imply endorsement or affiliation. In line with FTC guidelines, any promotional claims or endorsements must include clear disclosures. Linked sources are provided for context only and don’t represent sponsorship.
