The realm of online reputation repair witnessed a whirlwind of skepticism in early 2023, following a revealing investigation by Forbidden Stories on Eliminalia, a Spanish reputation firm, and its founder Diego ‘Didac’ Sanchez. This event cast a long shadow over the industry, raising eyebrows on the ethical underpinnings of reputation management practices.
Amidst this tumult, Tinto Jose Koikkara, the founder of Reputn Media, stands as a figure of ethical resolve. Unlike some players in the field, Tinto emphasizes that online reputation repair isn’t about employing underhanded tactics to bury the truth, but about using smart, ethical strategies to help individuals and brands clean up their online image. A firm policy at Reputn Media is to abstain from aiding individuals with criminal backgrounds, a stark contrast to the questionable practices of firms like Eliminalia.
Delving into Tinto’s background sheds light on his ethical stance in this murky industry. Hailing from the modest city of Kochi, Kerala, Tinto’s professional journey led him to Ahmedabad, where he initially joined Hewlett Packard as a customer support personnel. His voyage through the corporate world saw him serving at multinational companies like DP World as a System Administrator, before the allure of digital marketing beckoned in the early 2010s. After garnering experience and expertise in various digital marketing fields, Tinto established Reputn Media in 2017, with the objective of countering negative narratives encircling individuals and brands on a global scale.
Now, Reputn Media stands as a global entity with employees hailing from India, UAE, USA, Switzerland, and Portugal. Despite geographical distances, the majority of them collaborate remotely, working from the comfort of their homes. Yet, the firm maintains a solid physical presence with offices in Switzerland and India, embodying a blend of traditional and modern work setups. This international presence and flexible work model amplify the firm’s reach and efficacy in managing online reputations across borders.
Tinto’s narrative is not merely a tale of professional evolution but a testament to his unwavering ethical compass in a domain now rife with skepticism. His firm, Reputn Media, underscores the principle that with the right blend of expert tactics and Artificial Intelligence, the negative narrative on search engines can be altered without resorting to deceitful methods.
Tinto Jose Koikkara‘s principled approach toward online reputation repair is indeed a beacon of fresh air, a vanguard for ethical practice in an industry often clouded by questionable methods. His tale, from humble beginnings in Kochi, Kerala, to the establishment of Reputn Media, reflects his unwavering commitment to transparent and honorable reputation management. His firm’s international presence and innovative approach using expert tactics and Artificial Intelligence emphasize the potential for altering negative online narratives without resorting to deceitful means. In a time when ethical concerns loom large in this industry, Tinto’s story serves as a hopeful example of how one can thrive while upholding the highest ethical standards, providing a more trustworthy path for online reputation management.
