By: Zach Miller
Jackie Alves, founder of The Beauty Bar (Makeup Studio & Makeup Artist Academy), has spent over three decades redefining beauty for women. Specializing in makeup techniques for women over 40, Jackie combines her passion for education with her commitment to enabling clients to accept their unique beauty. At The Beauty Bar, Jackie offers luxury makeup services and professional training that cater to a diverse clientele while helping makeup artists build rewarding careers.
The Increasing Demand for Beauty Education
The beauty industry is evolving rapidly, and education is now more essential than ever. Recognizing this shift, Jackie established The Beauty Bar Makeup Artist Academy, where aspiring artists gain hands-on experience and comprehensive knowledge. “The demand for skilled, educated makeup artists is rising,” Jackie explains. Her academy provides a structured program, including modules on skincare, color theory, and bridal makeup, as well as business training to prepare students for the competitive industry.
Jackie provides flexible evening classes, a complete professional kit, and internship opportunities to ensure her students are equipped with practical skills and confidence. The academy deals not only with makeup techniques but also branding, networking, and social media tactics, equipping graduates with the tools to succeed as entrepreneurs.
Bridging Beauty and Sales for Independent Artists
Jackie emphasizes that makeup artistry goes beyond technical skills. She believes that independent artists can significantly boost their clientele and income by incorporating sales strategies into their services. Partnering artistry with retail, whether through personalized product recommendations or selling high-quality cosmetics, allows artists to create an enhanced customer experience. “When clients trust you with their look, they’re more likely to trust your advice on products,” she says.
Her academy trains students to seamlessly integrate these strategies, ensuring they can maximize their earning potential. Jackie’s approach transforms makeup artistry into a business model that prioritizes both artistry and profitability.
Empowering Women Over 40 Through Makeup
One of Jackie’s most rewarding ventures is her online masterclass series, Real Makeup for Real Women, designed specifically for women over 40. She understands the unique challenges this demographic faces, from changing skin textures to shifting beauty goals. Through her tutorials, Jackie empowers women to rediscover their confidence with simple, practical techniques customized according to their needs.
Her lessons include skincare advice, quick makeup routines for busy mornings, and tips on enhancing natural beauty. By teaching women how to adapt their makeup to their evolving features, Jackie promotes a sense of self-assurance that transcends age. Her approach is about celebrating individuality and adopting the beauty of maturity.
Combining artistry, education, and entrepreneurship in her work at The Beauty Bar & Academy, Jackie Alves is changing the beauty game. Her emphasis on empowering women over 40 and commitment to mentoring the new generation of MUAs speaks to her philosophy that everyone deserves to experience beauty. Jackie inspires her clients and teaches emerging artists how to make their way in this saturated industry. Under her guidance, beauty transcends mere appearance; it embodies confidence, power, and a lasting impact.
Published by: Josh Tatunay