By: Sofia Marretta
Chaz Dean knows that comfort shouldn’t be seasonal. The QVC personality has spent the past 25 years building his brand around the philosophy of comforting care. While, of course, that applies to those of us who walk on two legs, Dean believes it should extend to our furry friends as well. His new line of WEN Pets Ultra Plush Faux Fur Dog Beds is meant to bring luxury where it is lacking.
To some, this may seem like a departure, but Dean’s WEN has already established a presence across markets. What began as the celebrity hairstylist’s introduction of a cleansing conditioner to the world has expanded into bath, body, skincare, fragrance, men’s, kids, home, and pet care. For Dean, the latter is very personal.
“I’ve had dogs for over the past 25 years, and I bought so many dog beds,” he says. “I’ve never been satisfied with any.”
No beds on the market fulfill Dean’s checklist. While an aesthetically pleasing Restoration Hardware option looked promising, with faux fur for days, Dean ultimately found its structure lacking. And yet, other, more practical choices didn’t create the same sense of indulgence.
Making something that fits the needs of pets and owners alike became a priority. He wanted the beds to be a staple that dogs would use year-round. “I created them because I hit a wall,” Dean says. “Why am I settling for this? I want to recreate all the things that drove me crazy. I need to fix them now. And that’s what I’ve done about the dog bed.”
A major issue for many, especially in these summer months, is their dog’s avoidance of beds. Long-haired pups try everything they can to stay cool, even if that means sleeping on the hard floor. While faux fur often traps heat, Dean ensured his beds would be cooling. Even his employee’s Bernese Mountain Dog, who typically runs hot, instantly loved an early sample.
The cooling nature, however, doesn’t compromise the plush coziness crucial in icier seasons. The softness, Dean says, was inspired by a memory of old rabbit-fur keychains from his childhood. Though he would never use real fur today, he wanted to channel the same soothing sensation. The result is a bed that welcomes your fluffy loved ones, allowing them to sink in and rest their necks.
The beds are made with 3.5 inches of memory foam and thick bolsters. Dean wanted dogs to experience maximum comfort without compromising their necks and heads. The beds needed to be made comfortable not only in theory but in practice, unlike the flimsy edging he had seen in other beds.
“That is the number one thing for every dog that I’ve ever gotten,” Dean says of the base support. “It’s what they lay on, their 100-pound bodies or 80-pound bodies. It’s hard on their knees and their hips and their joints.”
With a washable construction, the beds pair perfectly with WEN Pets. Dean suggests lightly misting them with the replenishing treatment just as owners would their own pillows. This extra step will keep the beds glossy and smooth with easy cleanup. For care, Dean recommends no fabric softener, no dryer sheets, and no high heat. Wash gently, dry on cool or delicate, and, when possible, let them finish in the sun.
Dean tested the beds with his own dogs, affectionately known to WEN fans as “the angels,” including his nearly 13-year-old lab Riley, as well as with dogs belonging to friends, family, and colleagues. “When I’m on air with the angels, they’re going to be in the beds and people are definitely going to ask,” he says.
Pricing sits at $299 for small, $349 for medium, and $399 for the large bed, all of which come in three shades: olive, graphite, and latte. While many luxury dog beds climb far higher in price, “I tried to keep them definitely affordable for people,” Dean says. The colors expressly add to the carefully curated, rich feel.
The line has proven that Chaz Dean is willing to do what it takes in the name of deluxe care. “I took what drove me crazy about all the beds I’ve ever had, and I’ve constructed this,” he says. “I’m really proud of them, and they’re so beautiful and so soft.”
Whether it’s helping a dog stay cool on a sweltering summer afternoon or cozy through the depths of winter, Dean believes comfort should never be an afterthought. Real luxury isn’t about excess. It’s about thoughtful coziness that adapts to everyday life. That’s the standard he set out to create, one that puts pets’ well-being first every day of the year.
