According to reports, two of Scooter Braun’s largest clients have left him. Scooter Braun is the music entrepreneur who gained notoriety for a protracted legal battle over Taylor Swift’s master recordings.
Both Ariana Grande and Demi Lovato have broken off their relationships with the management, according to Billboard.
Colombian superstar J Balvin, who signed a contract with Braun in 2019 and quit in May, is currently under the management of Roc Nation.
However, it has been denied that Justin Bieber and Braun had broken up as well.
According to his website, Braun is one of the most successful music managers in the world, representing artists including David Guetta, Black Eyed Peas, Ava Max, Carly Rae Jepsen, and Quavo.
Before being signed to Def Jam Records, he began his career as a youngster in Atlanta by advertising parties and events.
But in 2008, he watched a 12-year-old Justin Bieber performing on YouTube, and he recognized star potential.
He found the child through his school, got in touch with Justin Bieber’s mother through the school board, and signed him to a record label he had founded with R&B singer Usher.
Scooter Braun has guided Bieber’s career through many ups and downs, including a time in 2013–2014 when the singer faced a run of arrests for vandalism, reckless driving, and assault. Bieber rose to prominence as one of pop music’s biggest performers swiftly.
By setting up a Comedy Central “roast” that highlighted the singer’s humility and pairing it with a run of tracks like Sorry and Love Yourself that symbolized his transition from teen idol to adult star, he eventually assisted the singer in rehabilitating his image.
Since signing a contract with Braun in 2013, Ariana Grande has put out six albums, all but one of which have reached the top of the US Billboard charts.
Braun organized the One Love benefit concert to collect money for the families of the victims of the Manchester bombing, which resulted in the deaths of 22 of her fans.
Positions, Grande’s most recent album, was released in 2020, and she is presently working on the film version of the Broadway musical Wicked.
If she is terminating all relations with Braun outside of management, that decision has not yet been made.
In 2019, Demi Lovato began collaborating with Braun, stating: “Dreams came true for me. I now have a NEW MANAGER, officially. And not just any manager, but Scooter Braun himself.
They parted amicably, a source who wishes to remain anonymous told Variety. In fact, Braun wished Lovato a happy birthday on Sunday and referred to her as “one of the kindest souls out there” in his Instagram story post.
The Scooter Braun and Taylor Swift story
The manager is most well-known for his conflict with Taylor Swift, which started in 2019 when he paid $300 million (£227 million) for her former record label Big Machine through his investment company Ithaca Holdings.
She viewed this as an act of hostility that “stripped me of my life’s work” because it meant that he obtained custody of the master recordings for Swift’s first six albums.
Her enmity toward Scooter Braun appears to have been fueled in part by his association with Kanye West, whom he managed for 2.5 years starting in 2015.
Swift’s acceptance speech at the 2009 MTV Awards was repeatedly interrupted by the rapper, who then recorded a song where he claimed credit for her stardom and later included a wax sculpture of her undressed body in one of his music videos.
Swift thought that Scooter Braun had supported and encouraged this conduct, and she added insult to injury by appearing for an Instagram photo with Kanye West and Justin Bieber and writing the message, “What up, Taylor?”
She responded by rejecting requests for the use of her music in movies and television shows, so severing Braun’s investment company from a significant source of income. She reclaimed custody of the records and began re-recording all of her older material at that point, severely depreciating the originals.
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Braun eventually sold the star’s collection to Shamrock Holdings, another investing company. He sold Ithaca Holdings to the South Korean entertainment juggernaut HYBE, which manages artists including BTS and NewJeans, a year later.
Scooter Braun, who is currently the CEO of HYBE America, assisted in the company’s acquisition of US hip-hop label Quality Control earlier this year, whose artists include Quavo, Lil Baby, Lil Yachty, and City Girls.
