Chicago-based artist J Hoard has made a name for himself in the music industry with his unique blend of soulful melodies, heartfelt lyrics, and dynamic performances. His latest single, “Phase,” is a testament to his continuous evolution as an artist and a human being. Inspired by a transformative experience at a J. Dilla Tribute event in February 2020 at Thalia Hall, “Phase” captures the essence of change and growth, offering listeners a deep reflection on life’s inevitable transitions.
The creation of “Phase” is rooted in a powerful moment of realization for J Hoard. While attending the tribute, he was profoundly influenced by the energy of J. Dilla’s tracks, particularly “Workinonit” and “The Healer.” These songs, known for their soulful and introspective qualities, sparked an internal dialogue within Hoard about the nature of life, success, and the passage of time. He recalls, “I learned how everything… is a Phase,” a sentiment that became the cornerstone of his new single. This revelation serves as both a personal mantra and a message to his audience, encouraging them to embrace change as an inherent part of life.
Photo Courtesy: J. Hoard
“Phase” marks a significant departure from Hoard’s previous works, both musically and thematically. Known for his layered vocal harmonies and smooth, melodic compositions, Hoard has taken a bold step in a new direction with this release. The track is characterized by its aggressive tone, a stark contrast to his earlier, more introspective pieces. This shift reflects not only his artistic growth but also his response to the changing world around him. The verses of “Phase” feature contrasting melodies, creating a dynamic and engaging listening experience that keeps the audience on their toes.
At its core, “Phase” delves into themes of evolution, transformation, and the cyclical nature of life. Hoard explores these concepts through his lyrics, which resonate deeply with the contemporary social landscape. In a world where change is often met with resistance, “Phase” advocates for understanding and empathy as essential tools for navigating life’s challenges. Hoard’s message is clear: to achieve collective peace, society must embrace the inevitability of change and the growth that comes with it.
The production of “Phase” is as multifaceted as its themes. Described as “urban organic,” the track’s soundscape is a rich blend of diverse musical elements. The foundation of the song is a boom bap drum loop, created by producer Deonte, which grounds the track in a raw, gritty rhythm. This is complemented by a gut-driven lead guitar melody, skillfully played by Jackson, which adds an edge to the composition. Ambient saxophone layers, contributed by Sam Hudgens, provide a smooth, atmospheric backdrop, creating a sense of depth and space within the track. The inclusion of an impassioned rap verse from Phase One adds another layer of intensity, rounding out the song’s powerful sound.
“Phase” is not just a single; it is a precursor to J Hoard’s upcoming album “big creature.” This album promises to be a significant milestone in his career, as it seeks to bridge the gap between his musical roots and modern production techniques. Through “Phase,” Hoard gives listeners a glimpse of what they can expect from the album: a fusion of past and present, tradition and innovation, all tied together by his signature soulful style.
As part of the promotion for “Phase,” J Hoard has been actively engaging with his audience through live performance reels on Instagram and YouTube. These performances, characterized by their raw energy and authenticity, have resonated deeply with his fans. The unscripted nature of these reels allows Hoard to connect with his audience on a personal level, sharing not just his music but also his journey as an artist. The reception to “Phase” has been overwhelmingly positive, with fans particularly appreciating its aggressive sound and the emotional depth it conveys.
J Hoard’s gratitude towards his supporters is evident in his interactions with them. He understands the importance of feedback in shaping his artistic journey and values the connection he has with his audience. Through “Phase,” Hoard not only showcases his musical versatility but also reaffirms his commitment to growth and change, both as an artist and as an individual.
In “Phase,” J Hoard offers more than just a song; he offers a reflection on the human experience, a meditation on the nature of life, and a call to embrace the phases of existence with an open heart. As he continues to evolve and push the boundaries of his art, “Phase” stands as a powerful testament to his journey of growth and transformation.
Published by: Holy Minoza