By: Lisa Baker
Executive coach and Ascentim founder Lisa L. Baker is launching a 12-week group coaching program for senior leaders this fall.
Lisa L. Baker, a Baltimore-based executive coach and the founder of Ascentim, has announced a new 12-week group coaching program launching this fall. The program is aimed at senior leaders and expands her one-on-one coaching work into a structured group setting.
Baker spent more than 20 years in corporate America, holding leadership roles at Citigroup, Microsoft, and Synchrony, before leaving to build her own firm. Ascentim is a leadership development practice that has earned recognition in executive coaching circles.
What the New Leadership Cohort Offers
Baker is opening a 12-week virtual group coaching cohort for senior leaders. The program is built on her G.R.O.W. framework, which stands for Gain insight, Realize new possibilities, Overcome obstacles, and Win at life and leadership.
“Many leaders have built successful careers, but they’re operating under constant pressure,” Baker told us. “Over time, that pressure shapes how they think, what they believe they should do, and how they lead.”
The fall cohort is designed as a space where senior leaders can reset and identify what Baker calls their Area of Greatness, the intersection of their strengths, passions, and purpose.
From Fortune 500 Executive to Founding Ascentim
Baker’s career spans more than two decades in global business, with leadership roles at Citigroup, Microsoft, and Synchrony. She led teams, made high-stakes decisions, and worked at senior levels before deciding to build something of her own.
She left her corporate career to found Ascentim. Today, the firm works with senior leaders and their teams across industries, helping them strengthen how they lead, make decisions, and operate in high-pressure environments.
Recognition for Ascentim’s Coaching Work
Ascentim earned the Inc. Best in Business award in both 2022 and 2023, two years running, in the coaching and career development category. Baker also received the Globée® Woman-Owned Startup of the Year recognition for Ascentim.
Why Leadership Development Matters Now
Baker’s program responds to a documented gap in leadership readiness. According to DDI’s Global Leadership Forecast 2025, 80% of organizations do not have confidence in their leadership pipelines, and only 20% have successors ready for critical roles.
Baker’s approach focuses on helping leaders identify what belongs on their plate rather than adding to it. The fall cohort reflects that focus, working with leaders on clarity and decision-making rather than on doing more.
Where to Find Lisa L. Baker
Lisa L. Baker is based in Baltimore, MD. Her fall 2026 cohort is open to senior leaders interested in changing how they lead. Learn more about Ascentim’s executive coaching at ascentim.com.
