In today’s fast-paced business world, defining a clear vision is paramount for long-term success. For April Roberts and her brand, Vixen Gathering, this process is a journey of shaping purpose, identifying a niche, and establishing core values, all while aiming for an ambitious Big Hairy Audacious Goal (BHAG). This approach has not only transformed her career but also empowered countless women entrepreneurs to thrive.
April Roberts, a coach and consultant, has navigated a diverse career path—from a litigator to a financial advisor, and now, a business consultant and spiritual healer. Her transition into -consulting has been marked by a commitment to guiding women entrepreneurs to scale their businesses from six to seven figures while embracing a balanced, purposeful life. Her work with Vixen Gathering exemplifies the importance of a well-defined vision in achieving business success.
At the core of Vixen Gathering’s philosophy is the concept of creating a compelling vision. This begins with understanding the company’s purpose and niche. For April, this meant leveraging her extensive experience and insights to form a community where women can achieve both personal and professional growth. By identifying her core values and aligning them with her business goals, April has established a clear direction for Vixen Gathering.
Defining a company’s purpose involves more than just outlining what it does; it’s about understanding why it exists and what it aims to achieve. April’s purpose with Vixen Gathering is to support women in building successful, purpose-driven lives without succumbing to burnout. This vision is reflected in the services she offers, including community building through retreats and speaking engagements, and the creation of a mastermind community that fosters both personal and professional development.
Identifying a niche is equally crucial. For Vixen Gathering, this niche is the intersection of high-performance coaching and spiritual healing. April’s unique blend of business consulting, certified high-performance coaching, and spiritual healing provides a holistic approach to empowerment. This niche not only sets Vixen Gathering apart but also aligns with April’s core values and the needs of her target audience.
Core values play a significant role in guiding the company’s actions and decisions. For Vixen Gathering, these values include a commitment to authenticity, balance, and empowerment. By integrating these values into every aspect of the business, April aims that her vision remains consistent and impactful.
The Big Hairy Audacious Goal (BHAG) is a critical component of a compelling vision. April’s BHAG for Vixen Gathering is to host a major event at Madison Square Garden by 2030 and aim to achieve $100 million in growth. This ambitious goal serves as a motivating force for both April and her community. It provides a clear target to strive towards and helps maintain focus and drive throughout the journey.
Through Vixen Gathering’s initiatives, such as The Vixen Founders Collective, April demonstrates how a well-crafted vision can lead to significant achievements. The Vixen Founders Collective represents a supportive ecosystem designed to help women thrive both personally and professionally. By creating a space where members can share knowledge and support one another, April aims that her vision extends beyond individual success to foster a broader community impact.
April’s journey underscores the importance of defining a compelling vision in achieving business success. Her ability to articulate a clear purpose, identify a niche, establish core values, and set an ambitious BHAG has positioned Vixen Gathering as a leader in empowering women entrepreneurs. By following her example, others can learn how to create a meaningful vision that drives growth and fulfillment in their own ventures.
April Roberts’ work with Vixen Gathering highlights the transformative power of a well-defined vision. Her story is a testament to the impact that clarity of purpose, strategic focus, and ambitious goals can have on achieving long-term success. Through her commitment to empowering women and her strategic approach to business, April continues to inspire and lead by example.
April Roberts is the visionary founder of Vixen Gathering, a leading community dedicated to empowering Gen X women entrepreneurs, and the host of The Vixen Voice Podcast, a top 5% global podcast. With prestigious degrees from Vanderbilt and Notre Dame, April successfully built and exited a multiple 7-figure business. Her expertise has been showcased on Great Day Houston, New York Weekly, CBS, FOX, and ABC. April’s passion lies in helping Gen X women transform their money mindset, embrace their worth, and craft the lives they’ve always dreamed of.
Published By: Aize Perez
