In a remarkable display of cultural pride and contemporary femininity, multiple cities around the world were illuminated last night by coronation events hosted by Edgar Entertainment, signaling a significant shift in how Armenia is represented on the global beauty and fashion scene. The initiative, deeply rooted in Armenian heritage, is expanding its reach, celebrating not only beauty but also leadership, legacy, and global ambition.

Photo Courtesy: Edgar Entertainment

Peggy Garabekian Crowned Miss Universe Armenia 2025

Leading the new class of titleholders is Peggy Garabekian, named Miss Universe Armenia 2025. More than just a beauty queen, Peggy brings years of service and advocacy to the crown. As a long-time member of Unified Young Armenians (UYA), she served as its President from 2018 to 2019 and was involved in several noteworthy initiatives:

• She organized the Annual Armenian Genocide Commemoration March — including the centennial march that gathered a record number of participants, estimated at over 100,000
• She advocated for the naming of Artsakh Avenue in Glendale, which became a recognized cultural landmark in 2018
• She has worked to raise global awareness around Artsakh and Armenian human rights issues, making an ongoing impact through her efforts

Peggy’s selection offers a refreshing perspective on the meaning of beauty in pageantry — where impact, activism, and visibility come together on the world stage.

Lilia Gzrayan to Compete in Miss Grand International 2025

The crown for Miss Grand International Armenia 2025 was awarded to Lilia Gzrayan, a professional model who will represent Armenia in Thailand this October. With her poised presence and runway experience, Lilia is expected to be an engaging contestant in one of the world’s most dynamic pageants.

Photo Courtesy: Edgar Entertainment / Peggy Garabekian

Miss Cosmo Armenia 2025 Still Undecided

Unlike other titles, the role of Miss Cosmo Armenia 2025 remains open, with voting still underway. Known for its edgy, fashion-forward approach, this title is expected to go to a delegate who embodies bold, cosmopolitan values and a unique media presence.

Special Titles Celebrate the Armenian Diaspora and Beyond

In a move that reflects the diversity of modern Armenian identity, Edgar Entertainment has introduced several honorary titles, many of which were awarded to talented individuals from the diaspora:

• Sayda Word (Los Angeles) — Miss Armenia USA 2025: her platform focuses on promoting Armenian culture throughout the United States and fostering stronger ties between the homeland and the diaspora
• Zara Minasyan — Miss Model Universe Armenia: an actress with dual ties to Yerevan and LA
• Tara Boornazian — Miss Fashion Universe Armenia: recognized for her sophisticated, trend-conscious style
• Mona Mnacakanyan — Miss Face Universe Armenia: known for her striking features, ideal for campaigns and close-ups
• Sona Oveyan — Miss Europe Armenia: celebrated for her articulate presence and pan-European voice
• Amest Arutyunyan — Miss Photogenic Universe Armenia: a young woman whose visual charisma and emotional storytelling have captured attention

These titles reflect a broader cultural movement: one where Armenian identity is expressed across continents, industries, and languages.

The Jury: A Crossroad of Couture, Culture, and Creativity

The selection process brought together a panel of high-profile judges, blending international fashion figures with influential Armenian voices:

• Charlie Lapson, a global celebrity stylist and red carpet mainstay, served as head of the jury
• Alonso Maximo, acclaimed for designing the evening gown centerpiece of the night
• Creative professionals Anahit Ghazaryan and Von Vemian represented the Armenian fashion community
• Also on the panel: poet and literary figure Anna Egoyan, and TED speaker Mirna Bzdigian, who provided depth and perspective to the evaluation process

Edgar Saakyan: Reshaping Armenia’s Image, One Crown at a Time

This year marks a new chapter, as Edgar Entertainment becomes the official license holder for Miss Universe Armenia. Its founder, Edgar Saakyan, has been involved with the brand for years — and now, his vision is expanding.

“I’ve had the privilege of working with Miss Universe Armenia before — those years hold great memories, especially with Monika Grigoryan, Nane Avetisyan, and Kristina Ayanyan. Back then, our focus was on community engagement, particularly inside the Republic of Armenia.

Today, my mission is broader: I aim to elevate Armenia as a global brand through fashion, entertainment, and beauty. I want our talent to be recognized on the international stage not just as Armenians — but as accomplished artists, leaders, and visionaries.”

Edgar Entertainment is also the official licensee for Miss Israel, adding further depth to the company’s cross-cultural and diplomatic vision.

A Cultural Strategy in Heels

This wasn’t just another pageant. It was a multi-city event that positioned Armenia not just as a country — but as a global force in aesthetics, storytelling, and cultural influence. With each titleholder, a new ambassador is born — not only of beauty, but of message, memory, and modern Armenian identity.

The world watched last night. And it didn’t just see crowns.

It saw a nation rise — gracefully, confidently, and on the global stage.