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Olivia Rodrigo’s 86-Date Unraveled Tour Opens September 25 in Hartford With a Sold-Out Arena Run Spanning Two Continents

Olivia Rodrigo launches the Unraveled Tour on September 25 at PeoplesBank Arena in Hartford, Connecticut, opening an 86-date arena run across North America, Europe, and the United Kingdom that will carry one of pop music’s defining commercial forces through May 2027 in support of her third studio album, “you seem pretty sad for a girl so in love.”

Key Takeaways

  • The Unraveled Tour begins September 25 in Hartford and runs through May 10, 2027, at The O2 in London, spanning 86 dates across North America, Europe, and the UK after 25 shows were added to meet demand.
  • The tour supports Rodrigo’s third studio album, “you seem pretty sad for a girl so in love,” released June 12 via Geffen Records; lead single “drop dead” debuted at No. 1 on the Billboard Hot 100.
  • Rodrigo is the first artist in history to debut the lead singles from her first three studio albums at No. 1 on the Hot 100, and the only artist born this century with multiple No. 1 hits on the chart.
  • The run includes multi-night stands at Intuit Dome in Los Angeles (four nights), Barclays Center in Brooklyn (four nights), and The O2 in London, with Wolf Alice, The Last Dinner Party, Devon Again, Grace Ives, and Die Spitz as opening acts on select dates.
  • The Unraveled Tour follows the GUTS World Tour, which sold out 95 shows across more than 20 countries, drew over 1.4 million fans, and earned Rodrigo Billboard’s 2024 Touring Artist of the Year title.

Hartford Opens a Tour Built on Record-Setting Demand

When Olivia Rodrigo announced the Unraveled Tour on April 30 via Instagram, the initial routing included 65 dates promoted by Live Nation. Within days of the presale launch on May 5, the demand picture forced an expansion. Twenty-five additional arena dates were added across North America, Europe, and the UK, bringing the total to 86 shows. The expansion included added nights in cities where the original single-night bookings had sold out, turning one-night stands into multi-night residencies in several of the tour’s anchor markets.

The Hartford opening on September 25 at PeoplesBank Arena begins a back-to-back pair of shows before the tour moves to Pittsburgh for another two-night run on September 29–30. From there, the North American leg builds through multi-night engagements in Washington, D.C. (Capital One Arena), Charlotte (Spectrum Center), Chicago (United Center), Boston (TD Garden), Montreal (Bell Centre), Toronto (Scotiabank Arena), Columbus (Schottenstein Center), and Philadelphia (Xfinity Mobile Arena). The tour’s North American closing stretch features four nights at Intuit Dome in the Los Angeles area and four nights at Barclays Center in Brooklyn, the kind of extended residencies that only a handful of touring artists can sustain at arena scale.

The Album That Anchors the Tour Made Chart History on Arrival

The Unraveled Tour supports “you seem pretty sad for a girl so in love,” Rodrigo’s third studio album, released June 12 via Geffen Records. The album’s lead single, “drop dead,” debuted at No. 1 on the Billboard Hot 100, an achievement that placed Rodrigo in a category occupied by no other artist in chart history: the first to debut the lead singles from her first three studio albums at the No. 1 position. “drivers license” opened at No. 1 in January 2021, “vampire” opened at No. 1 in June 2023, and “drop dead” completed the streak in 2026.

Rodrigo is also the only artist born in the 21st century with multiple No. 1 hits on the Hot 100. The four songs that have reached the top position — “drivers license,” “good 4 u,” “vampire,” and “drop dead” — span three different albums and five years of releases, a consistency of commercial performance that reflects both Rodrigo’s songwriting resonance and the audience loyalty she has built since her breakthrough. The third album was produced in collaboration with Dan Nigro, who has co-written and produced across all three of Rodrigo’s albums, maintaining a creative continuity that distinguishes her catalog from the more producer-rotation-heavy approach common among her peer group.

The GUTS World Tour Set the Commercial Foundation

The Unraveled Tour builds directly on the commercial infrastructure established by the GUTS World Tour, Rodrigo’s first headline arena run, which supported her second album throughout 2024 and into early 2025. That tour sold out 95 shows across more than 20 countries, drew over 1.4 million attendees, and generated the kind of venue-level grosses that earned Rodrigo Billboard’s 2024 Touring Artist of the Year distinction. Major stops included Madison Square Garden, Kia Forum in Los Angeles, and Sportpaleis in Antwerp, each of which sold out.

The GUTS cycle also demonstrated something about Rodrigo’s touring model that carries into the Unraveled Tour: her ability to sell at arena scale while maintaining ticket price accessibility. Rodrigo has continued the practice of offering a limited number of $20 Silver Star Tickets on each date, sold in pairs, designed to make her shows financially reachable for the younger fans who form the core of her audience. The pricing strategy reflects the broader shift in how touring artists approach live entertainment economics, where concert revenue has become the dominant income stream in the streaming era and the competition for touring dollars has pushed production values and fan experience investments to levels that require sustained sellouts to break even.

Five Opening Acts Rotate Across a Deliberately Curated Bill

The Unraveled Tour’s support lineup rotates five acts across select dates rather than assigning a single opener to the full run. Wolf Alice, the Mercury Prize-winning London rock band, joins on a stretch of dates that aligns the tour’s alternative-leaning sonic identity with a live act capable of holding arena audiences on its own. The Last Dinner Party, the five-piece chamber pop group whose debut album “Prelude to Ecstasy” earned a BRIT Award for Best New Artist, opens on a separate set of dates. Devon Again, Grace Ives, and Die Spitz fill additional slots across the routing.

The curatorial approach to the support bill is intentional. Each opener occupies a distinct lane — Wolf Alice’s shoegaze-adjacent rock, The Last Dinner Party’s baroque grandeur, Devon Again’s genre-fluid experimentation — that extends the sonic range of the evening beyond Rodrigo’s own catalog. The strategy mirrors what Rodrigo did on the GUTS World Tour, where opening acts including Chappell Roan, The Breeders, Remi Wolf, and PinkPantheress each brought different audiences into the arena before Rodrigo’s headlining set. Chappell Roan’s trajectory from GUTS tour opener to headliner in her own right became one of 2024’s breakout stories, lending credibility to Rodrigo’s reputation for selecting openers on the verge of their own commercial moments.

The European Leg Extends the Run Through May 2027

After the North American dates wrap in early 2027 with the Brooklyn residency at Barclays Center, the Unraveled Tour crosses the Atlantic for a European and UK leg beginning in Stockholm in March 2027. The international routing includes stops in Amsterdam, Munich, Paris (two nights at Paris La Défense Arena), Milan, Barcelona, and multiple other European capitals before closing with extended engagements at The O2 in London. The European leg reflects the global appetite for Rodrigo’s live show that the GUTS tour established, where international dates routinely sold out at a pace matching or exceeding the North American demand.

Rodrigo’s Fund 4 Good initiative, a global philanthropic program supporting community-based nonprofits focused on building equitable futures for women and girls, will continue operating in conjunction with the Unraveled Tour. The initiative has been active since the GUTS cycle and provides direct funding to organizations in each city the tour visits.

With 86 dates, multi-night arena residencies, a chart-record-setting album, and a support bill designed to deliver discovery alongside spectacle, the Unraveled Tour opens this week as one of the highest-profile concert cycles of the 2026–2027 touring season. Whether the run can match or exceed the 1.4 million attendance figure set by the GUTS tour will depend on how the expanded routing performs across its second-tier markets, but the demand signal from the presale — 25 dates added within days of tickets going live — suggests the ceiling is higher than the floor.

FAQs

When Does Olivia Rodrigo’s Unraveled Tour Start?

The Unraveled Tour opens on September 25, 2026, at PeoplesBank Arena in Hartford, Connecticut, with back-to-back nights on September 25 and 26. The tour runs through May 10, 2027, closing at The O2 in London.

How Many Dates Are On The Unraveled Tour?

The tour spans 86 dates across North America, Europe, and the UK. The original announcement included 65 dates, but 25 additional shows were added after initial presale demand prompted expansion.

What Album Does The Unraveled Tour Support?

The tour supports Rodrigo’s third studio album, “you seem pretty sad for a girl so in love,” released June 12, 2026, via Geffen Records. The lead single “drop dead” debuted at No. 1 on the Billboard Hot 100.

Who Is Opening For Olivia Rodrigo On The Unraveled Tour?

Five acts rotate as openers on select dates: Wolf Alice, The Last Dinner Party, Devon Again, Grace Ives, and Die Spitz. The specific opener varies by city and date.

Are There Affordable Tickets Available For The Unraveled Tour?

Rodrigo has continued her practice of offering a limited number of $20 Silver Star Tickets on each date, sold in pairs, to make shows accessible for younger fans. Standard tickets are available through Ticketmaster, with pricing varying by venue and date.

Three Luxury Shopping Trends Reshaping Online Fashion in SS26, According to Vitkac Luxury Online Shop Data

As the global luxury market continues to evolve, online shoppers are becoming more deliberate about what they purchase, how they discover new products and which retailers they trust to guide their decisions.

Recent shopping and search behavior observed by Vitkac Luxury Online Shop points to three important trends influencing the luxury e-commerce market in 2026: the continued rise of quiet luxury, sustained demand for luxury sneakers and a growing preference for expert curation over an overwhelming selection of products.

1. Quiet Luxury Continues to Influence Purchasing Decisions

Quiet luxury remains a significant force in high-end fashion. Rather than choosing products dominated by prominent logos or highly recognizable branding, many consumers are seeking understated pieces distinguished by exceptional materials, craftsmanship and timeless design.

This trend reflects a broader shift toward investment-minded shopping. Luxury consumers increasingly want clothing, shoes and accessories that can remain relevant beyond a single season.

Neutral colors, refined silhouettes and subtle design details are helping shoppers build sophisticated wardrobes that can be worn repeatedly and across different settings. For many consumers, the value of a luxury purchase is now measured not only by brand recognition, but also by quality, versatility and longevity.

2. The Luxury Sneaker Category Continues to Grow

Luxury sneakers have developed from a fashion trend into a permanent part of the modern wardrobe. Vitkac’s data indicates that consumer interest in designer sneakers continues to increase as shoppers look for products that combine luxury craftsmanship with everyday comfort.

Today’s luxury customer often moves between work, travel, social events and casual activities within the same day. Designer sneakers accommodate that lifestyle, offering greater versatility than many traditional categories of luxury footwear.

Demand is also expanding beyond basic sneaker styles. Consumers are exploring distinctive silhouettes, premium materials, limited releases and elevated interpretations of athletic footwear. This gives both established fashion houses and emerging designers an opportunity to reach shoppers seeking a balance between comfort, exclusivity and personal expression.

3. Expert Curation Is Becoming More Valuable Than a Large Selection

For years, online luxury retailers competed by offering the largest possible product selection. That model is beginning to change.

Luxury consumers, particularly professionals and other time-pressed shoppers, do not necessarily want to search through thousands of products to find the right item. Increasingly, they want trusted guidance on which designers, styles and individual pieces deserve their attention.

A carefully curated selection can reduce decision fatigue and make luxury shopping more efficient. Shoppers are looking for retailers that can help them understand what is new, what is distinctive and what is likely to retain its relevance.

This development is changing the role of the luxury retailer. Providing access to products is no longer enough. Retailers must also provide perspective, context and informed recommendations.

Vitkac Vanguard Will Bring Curation to the Forefront

Vitkac Luxury Online Shop will address this growing demand for guidance through the forthcoming inaugural release of Vitkac Vanguard, a new editorial initiative created to identify noteworthy designers, emerging trends and exceptional pieces from across the luxury fashion market.

Vitkac Vanguard will go beyond presenting products. It will provide shoppers with informed insights into what to buy and why particular designers or collections matter from luxury women’s bags to designer men’s coats.

The initiative is especially relevant for luxury consumers who appreciate fashion but may not have the time to follow every runway presentation, collection launch or emerging designer. By combining global access with editorial expertise, Vitkac Vanguard will help shoppers navigate an increasingly complex luxury market with greater confidence.

As quiet luxury expands, designer sneakers gain further momentum and shoppers demand more useful guidance, the future of luxury e-commerce will belong to retailers that can deliver both exceptional products and a trusted point of view. The inaugural edition of Vitkac Vanguard will be released soon.

Celebrity Style Begins with Scent: Why Sue Phillips Is Hollywood’s Go-To Fragrance Expert

In Hollywood and the world of luxury, image is everything, but true style extends far beyond fashion. Increasingly, celebrities are discovering that their signature scent is just as memorable as the designer gown they wear on the red carpet. At the center of this growing movement is internationally acclaimed fragrance expert Sue Phillips, affectionately known as “The Queen of Fragrance.”

For decades, Phillips has been helping celebrities, entertainers, television personalities, business leaders, and luxury tastemakers discover the power of fragrance as a personal statement. Rather than recommending a fragrance from a department store shelf, she creates bespoke scents that reflect each client’s unique personality, lifestyle, and aspirations.

Her impressive career began with executive roles at some of the world’s most prestigious fragrance houses, where she helped launch iconic perfumes for internationally recognized luxury brands. Those experiences gave her an unmatched understanding of the artistry, science, and emotional impact of fragrance.

Today, as Founder and CEO of Scenterprises, Phillips has transformed fragrance into an unforgettable luxury experience. Clients visiting her New York fragrance studio are guided through an interactive scent journey, exploring dozens of fragrance notes before collaborating with Phillips to develop a completely custom perfume.

“It’s not about following trends,” Phillips explains. “It’s about discovering a fragrance that becomes part of your personal identity.”

That philosophy has resonated with an impressive roster of celebrity clients who appreciate exclusivity and authenticity. In an era where personalization defines luxury, bespoke fragrance has become one of the most coveted accessories in entertainment and high society.

Unlike fashion or jewelry, fragrance creates an invisible signature, one that leaves a lasting emotional impression. Research has consistently shown that scent is closely connected to memory and emotion, making it one of the most powerful forms of self-expression. Phillips has spent her career helping clients harness that power.

Her expertise extends well beyond celebrity clientele. She is a sought-after television guest, keynote speaker, and luxury lifestyle authority, frequently appearing in national media to discuss fragrance trends, the psychology of scent, and the growing demand for personalized luxury experiences.

Phillips also works with luxury brands, hotels, spas, and corporations, developing signature scents that elevate customer experiences and strengthen brand identity. Her innovative approach demonstrates that fragrance is no longer confined to beauty, it has become an essential element of lifestyle branding.

As celebrities continue to embrace individuality over mass-market trends, custom fragrance has become the latest luxury statement. Rather than wearing the same perfume as millions of others, clients seek something entirely their own, a fragrance that tells their story.

That is precisely what Sue Phillips delivers.

Her signature fragrance consultations blend artistry, craftsmanship, and emotional insight into an experience that is as memorable as the scent itself. Every creation is carefully balanced to reflect the client’s personality while leaving an unforgettable impression.

Beyond her accomplishments as a fragrance expert, Phillips has become an inspiration to entrepreneurs, demonstrating how passion, innovation, and exceptional service can build an internationally respected luxury brand. Her career is proof that success comes from creating experiences people genuinely remember.

As luxury consumers increasingly value authenticity, personalization, and emotional connection, Sue Phillips continues to lead the industry she helped redefine. Whether she’s working with celebrities, executives, or fragrance lovers searching for their signature scent, her mission remains unchanged: to create fragrances that capture confidence, elegance, and individuality.

Because while fashion may capture attention, it’s often fragrance that leaves the most lasting impression.

https://suephillips.com/

https://www.instagram.com/suephillipsfragrances/

https://suephillips.com/products/create-your-custom-perfume

https://suephillips.com/pages/book

Karen Bentley’s WarriorSTRONG Manifesto Explores a Different Approach to Personal Power

A longtime wellness educator trades conventional self-help for something sharper. Her new book presents a bold guide to building inner strength, one impeccable day at a time.

You are exhausted. Not from doing too much, but from bleeding energy in a thousand invisible ways. The drama you did not ask for. The guilt that loops on repeat. The low hum of everyday stress beneath everything you do. Author Karen Bentley has built her new book around a single, provocative question: what if some of it could stop?

Her answer arrives in The WarriorSTRONG Manifesto, published April 16, 2026. It is, by design, not a gentle book. A manifesto, as Bentley reminds her readers, is a bold, unapologetic declaration of new and revolutionary ideas. Hers lays out what she calls the uncommon, countercultural life of the everyday warrior, a path built on the strategic accumulation of personal power.

A Different Kind of Strength

Most people, Bentley argues, spend their lives on autopilot, controlled by what she calls the “ego robot,” the unconscious programming that drives us to waste our life force on revenge fantasies, self-judgment, and reactivity that leaves us drained, stuck, and small. The warrior’s strategy is the opposite. It is the impeccable use of life energy, energy that is consciously conserved, deliberately accumulated, and carefully redeployed.

She likes to compare it to money. “Saving life energy works the same way saving money works,” she writes. “Money is saved by not spending it.” Stop the leaks, and Bentley argues that those reserves can contribute to a stronger, calmer, more intentional version of yourself. This is not, she insists, about meditating your problems away or thinking positive thoughts. It is about the deliberate elimination of waste and the precise redirection of what you save.

Three Skills, Not Twenty

What sets the book apart from the crowded self-help shelf is its refusal to be self-help at all. Bentley reframes the whole enterprise as self-determination. And where many programs hand readers a sprawling checklist, hers narrows the work to three high-impact skills: STOPPING any habitual behavior, HARMLESSNESS (overriding the impulse to self-destruct or seek revenge), and EXTREME SELF-CARE, which means taking care of yourself like you actually mean it.

Three skills to learn, not twenty. Three to practice. Three to fold into daily life. Warriors then live by a DailyCode, a self-determined set of tasks done every day with the single goal of living one impeccable day. Bentley describes walking your talk as a joyful way to live.

Who It Is For

Bentley wrote the book for high performers and aspiring ones, as well as readers who crave inner strength and self-mastery but feel underutilized, unfulfilled, and frankly tired of soft, generic advice. For someone facing difficult habits, periods of stress, or simply feeling ready to stop playing small, the manifesto offers what Bentley describes as a clear, doable strategy for moving beyond limiting patterns and toward a more intentional life.

She issues one warning to anyone who picks it up: once the mind is opened, it can never be closed.

The Woman Behind the Manifesto

Bentley is no newcomer to transformation. An author, educator, and entrepreneur, she has spent decades working in the sugar-free and carb-smart nutrition space and created The Sugar-Free Miracle Diet System, the LOVE Experience, and the WarriorSTRONG training programs. A summa cum laude graduate of Northeastern University in education and exercise physiology, she also received the Boston Bouve Award for academic achievement and co-founded The Bentley Company with her late husband, William Bentley.

Her perspective, though, is as much lived as it is earned. “I had the good fortune to have multiple long-term life experiences with challenging behaviors, challenging relationships, and difficult, constricting situations,” she says. Those hardships, she explains, forced her to develop the mindset, skills, and wisdom to thrive and to love herself no matter what. “My superpower is defying gravity and being the living demonstration of what is possible, so that others can copy it and do it, too.”

A Bigger Dream Taking Shape

In 2026, Bentley became the founder and owner of The Big Heart Center in Stafford Springs, Connecticut, a lifelong dream taking shape this summer. The Center will house her Warrior’s Academy, what she hopes will be the world’s largest Heart Museum (a Guinness record is on her wish list), and a public garden built around a forgiveness labyrinth. The book and the building share a purpose: to give people a place, and a method, for exploring what Bentley describes as becoming their own hero.

That is the heart of her invitation. Power, as she puts it, begins the moment you decide to be WarriorSTRONG. Bentley sums up that philosophy with the idea that readers are “one decision away from a totally different life.” In her view, who someone was yesterday does not have to determine what comes next. As Bentley would say, game on.

Find the Book

The WarriorSTRONG Manifesto is available now. Learn more at Karen Bentley’s official website and WarriorSTRONG store, or find the book on Amazon. Follow Karen Bentley on YouTube, Facebook, and Instagram at @karenbentleywarrior.