By: Elena Mart
Music is just the starting point for Vivian Nicole Tesler. The Los Angeles–based artist is using her creative vision to build a brand that goes beyond songs and into culture. Her approach blends nostalgia with innovation — drawing from the iconic energy of 1970s disco and reinterpreting it for a new generation.
The Soundtrack of Reinvention
Vivian has always been intrigued by transformation — the ability of an artist to reinvent themselves and, in doing so, inspire others to do the same. It’s no surprise she was drawn to disco, a genre known for liberation, glamour, and unapologetic self-expression. However, she balances that sparkle with the rawness of rock, a sound that keeps her music grounded in emotional honesty.
Her debut single, LA GIRL, serves as a personal mission statement. It tells a story of risk-taking, resilience, and reinvention — themes that reflect her own journey as an artist. “Every era teaches you what to keep, and what to let go of,” Vivian explains, encapsulating the essence behind her work.
The track speaks both to her personal experiences and to a broader audience. While it’s rooted in Los Angeles imagery — neon nights, rooftop views, the constant pursuit — its core message resonates with anyone navigating change, seeking freedom, or finding the courage to step into their true selves.
A Brand with Intentionality
What sets Vivian’s brand apart is the intentionality behind it. She’s not building an empire by chance — every lyric, visual, and performance choice is purposeful. She’s shaping her platform not just for music fans, but for anyone looking to embrace individuality, courage, and transformation.
“Music is the starting point,” she says. “But the bigger picture is about creating a lifestyle. I want people to feel empowered and like they’re part of something larger.”
Her vision includes fashion, cultural collaborations, and lifestyle products that extend her message beyond the stage. Picture sequined jackets that capture the essence of disco glamour or wellness partnerships that celebrate self-expression and resilience. For Tesler, the brand isn’t a side project — it’s a natural evolution of her artistry.
The Power of Nostalgia and Now
One of the reasons her vision resonates is her ability to combine the past with the present. She draws inspiration from the mirrorball dreams of the ’70s but filters them through the lens of today’s challenges: social media pressures, identity struggles, and the courage needed to keep reinventing yourself in a rapidly changing world.
This blend makes her brand both nostalgic and forward-thinking. Fans enjoy the retro vibe while connecting to the relatability of modern-day storytelling. It’s this balance that allows her work to resonate across generations — older listeners hear echoes of disco’s golden era, while younger fans find a voice that mirrors their own personal experiences.
Why It Matters
In a saturated market, Vivian Nicole Tesler is building something rare: a brand with potential longevity, anchored in history and authenticity. Many artists chase viral moments that quickly fade, but Tesler is focused on creating something more lasting.
Her emphasis on resilience and reinvention speaks to universal truths. At some point, everyone must decide what to hold onto and what to release. By weaving this journey into her music and brand, she creates a platform that feels profoundly human and always relevant.
The Road Ahead
With LA GIRL as her introduction, Tesler is just beginning her path. However, the roadmap is clear: more music, immersive performances, collaborations across fashion and culture, and a growing fan community that sees itself in her work.
What she’s building goes beyond a career — it’s a cultural statement. It demonstrates that glamour and grit can coexist, that nostalgia and innovation can merge, and that authenticity will always stand out amidst fleeting trends.
Fans can discover more from Vivian Nicole Tesler by exploring her full hub at linktr.ee/Viviannicoletesler, following her on Instagram, streaming her music on Spotify, and joining her community on TikTok.
