By: Kimberly J. Lewis
In an era where the essence of genuine leadership intertwines closely with personal resilience and dedication to community welfare, Yvette Reeves emerges as a paragon of such virtues. As the CEO of Red Rouge Beauty and Wellness Day Spa, her journey is not merely about steering a business toward its zenith but also about crafting a sanctuary that empowers and uplifts women. Under her stewardship, Red Rouge has not only been crowned as the 2024 Best Day Spa in the Inland Empire. Still, it has also become a beacon for those seeking solace in self-discovery and rejuvenation.
Yvette’s narrative is one of triumph over adversity, marked by her decades-long battle with vitiligo. This condition, characterized by losing skin color in patches, became a crucible for her self-esteem during her formative years. However, instead of succumbing to despair, Yvette channeled her struggles into strength. Her journey towards self-realization led her to embrace a career as an Esthetician, aiming to support other women navigating their battles with appearance and self-worth.
Her commitment to service extends beyond the confines of Red Rouge Beauty and Wellness Day Spa. Yvette’s tenure in Delta Sigma Theta Sorority illuminates her multifaceted leadership skills and unwavering dedication to community enrichment. From serving as Chapter Treasurer with comprehensive financial oversight to leading the Delta Academy as Chairperson, Yvette’s roles underscored her ability to inspire positive change while fostering an environment of sisterhood and mutual respect.
Photo Courtesy: Yvette Reeves
The pinnacle of her service was recognized when she was nominated for The President’s Lifetime Achievement Award in 2024—a testament to her indelible impact on community service and leadership excellence. This accolade mirrors the ethos that permeates every facet of Red Rouge Beauty and Wellness Day Spa. This establishment transcends traditional beauty treatments to offer holistic wellness solutions catering to physical appearance and emotional well-being.
Red Rouge’s acclaim stretches far beyond local boundaries. It has been featured on over 100 national networks, including FOX, NBC, and ABC. Such widespread recognition is emblematic of the spa’s unparalleled commitment to excellence—an endeavor spearheaded by Yvette’s visionary leadership. Additionally, marking Women’s History Month, she graced the cover of Fashion Magazine, a tribute fitting for a female trailblazer who defies conventions while setting new benchmarks for success in the beauty industry.
Yvette’s challenges with vitiligo have imbued within her an empathetic understanding that beauty is profoundly individualistic. This ethos resonates through Red Rouge’s bespoke services. Whether nurturing skin back to health or empowering clients through beauty workshops designed to enhance self-esteem, each aspect of Red Rouge reflects Yvette’s philosophy that true beauty emanates from self-love and acceptance.
Forgiveness plays a pivotal role in Yvette’s life narrative—illustrated poignantly through reconciling with her mother despite past estrangements. This act facilitated healing and fortified her resolve to advocate for emotional wellness alongside physical care—a principle enshrined within Red Rouge’s core values.
Engage with Yvette online through the Red Rouge Beauty and Wellness Day Spa website or follow her transformative journeys on Instagram and Facebook for stories that inspire courage, foster community bonds, and redefine notions of beauty.
Published by: Holy Minoza
