By: Joshua Finley
Theresa Contreras, co-founder and lead designer at BAJA FORGED, has always been driven by a desire to create something truly unique. Her vision for custom off-road vehicles isn’t just about aesthetics or performance—it’s about creating a vehicle that empowers its owner to embark on adventures that will change their lives. “Customizing your vehicle and using it to take you on adventures will change your life,” she often says, and this philosophy has been the foundation of her work at BAJA FORGED. Theresa’s builds are a reflection of the people who drive them, combining rugged capability with the freedom to explore.
Raised in her parent’s garage at LGE-CTS Motorsports, Theresa was surrounded by innovation and creativity from a young age. This upbringing instilled in her a love for design, but it was only after studying graphic design that she realized her true passion lay in the automotive industry. Returning to her roots with a renewed sense of purpose, she began creating bold designs that pushed the limits of what was possible. It wasn’t always easy. The male-dominated world of off-road vehicles wasn’t immediately receptive to her forward-thinking ideas. But Theresa was undeterred. She believed in her vision and was determined to see it through.
BAJA FORGED quickly gained a reputation for its innovative builds, particularly the custom Ford Broncos that became a signature of the brand. These vehicles were designed not only to turn heads but to tackle the toughest terrains with ease. Theresa’s approach to off-road customization was different—she wasn’t just building vehicles; she was creating experiences. Her designs inspired drivers to forge their own paths, to take the road less traveled, and to discover new adventures.
Awards and Recognition
Theresa’s groundbreaking work has earned her several prestigious awards, including multiple SEMA honors and the coveted “Hero Award” at the Sturgis Hall of Fame. Her custom vehicles have been featured in top-tier automotive events and media, and her client list includes notable names like Ford Motor Company and Jay Leno. Theresa’s ability to blend beauty with brawn continues to set BAJA FORGED apart in the competitive world of off-road vehicle customization.
Theresa Contreras exemplifies the fusion of creativity, perseverance, and innovation in the automotive world. As co-founder and lead designer at BAJA FORGED, she has transformed the off-road vehicle landscape by designing vehicles that are both high-performing and deeply personal. Her custom builds reflect not only rugged functionality but also a sense of adventure and individuality, turning each vehicle into a statement of freedom and exploration.
Theresa’s journey began in her family’s auto shop, where she honed her skills and developed a passion for customization. At BAJA FORGED, she has carried that passion forward, creating vehicles that empower others to embark on their own adventures. Every build she touches is more than just a machine; it’s a tool for self-expression and discovery. Her work invites people to experience the thrill of off-roading while embracing their unique identities.
Through her bold vision and dedication, Theresa has carved out a space in the male-dominated automotive industry, proving that innovation and artistry can coexist with strength and performance. Each vehicle is a reflection of her philosophy: that driving isn’t just about getting from point A to point B, but about embracing the journey itself.
