Migration is a phenomenon that will never disappear, no matter what decisions global governments make or actions they take. History is evidence of this fact. The migration began when humanity appeared in the form we know today.

Ancient people actively migrated even without transport, let alone today. Primitive people changed their place of residence for primitive reasons. Of course, there was no talk of politics or professional development then. People migrated in search of water, food, and safety. These are the three main factors characteristic of the first stages of the development of human communities.

Migration has been a consistent part of human history, increasing its scale. Two factors can help explain this. First, the reasons for migration have evolved; even when basic needs like food and water are met, people may still choose to move to a different country. Second, advancements in transportation now enable people to travel vast distances quickly and comfortably, a possibility far beyond the reach of earlier generations.

People often migrate for various reasons, including economic opportunities, professional growth, and political circumstances. Better living standards and higher income drive economic migration. Professional migration occurs when individuals seek environments that better support their career aspirations, such as the opportunities available in Silicon Valley for IT specialists. Political factors like conflict or unstable governance can also prompt people to leave their home countries.

The United States is the leading destination for migrants. Today, the country is home to approximately 50 million migrants, a huge number. For example, Germany is in second place, with about 16 million expats. In the United States, 15% of the total population comprises migrants.

Mass migration to the USA began in the 19th century. The 20th century was one of the peaks of migration. Of course, the world wars and revolutions that did not leave Europe alone in the last century had an effect. From the 19th century to today, approximately 3 million Russian-speaking people have moved to the United States!

Migrants arriving in the USA often need support to adapt to their new environment. This assistance is provided to them by RusRek. This platform also helps companies that have identified migrants as their target audience.

RusRek Website

The platform has its website, which performs two functions.

The first function is informational. On this site, migrants can find the news they need daily. Of course, the basis of the news content is economics and politics. In addition, the RusRek website has a blog comprising five main categories: migration, economics, news, medicine, and crimes. On one single site, migrants can find all the information they need. Very convenient.

The second function of the portal is communication. Simply put, here, people who have come from other countries can communicate. They actively make new friends. This has a very positive effect on the adaptation of migrants to a new country.

Also, expats can order various services and ask for help from the same migrants. The main advantages of this approach are its simplicity and the absence of a language barrier, which is a serious problem for newly arrived-migrants.

RusRek Radio

RusRek also has a radio station, another valuable resource for migrants. Alongside news covering US cities, European countries, and post-Soviet states, the station highlights entertainment events such as concerts, festivals, shows, sports matches, and other activities.

Healthcare is another significant focus. Listeners receive updates on the US healthcare system, new medications, medical equipment, and preventive care methods. The radio also has programs designed to help migrants de-stress by sharing interesting stories about different countries, notable personalities, and hobbies.

RusRek Newspaper

If an expat likes newspapers, RusRek has something to offer them, too. We are talking about a newspaper the reader can get at the subway station in New York. The expat has a great opportunity to read the news, which is useful for spending time on the road.

How RusRek Supports Businesses

Helping migrants is just one of the platform’s areas of activity. In addition, RusRek assists companies that want to interact with expats. Here are several services that businesses operating in different market segments can use.

• Market research. Businesses receive valuable insights into their target audience, helping them tailor their offerings effectively.
• Advertising opportunities. Companies can post commercial information on RusRek’s website for free.
• Product and service promotion. Businesses can delegate marketing tasks to RusRek specialists, who use their expertise to adapt and optimize campaigns for the migrant audience.
• Advertising campaigns. With its extensive experience and knowledge of migrant needs and preferences, RusRek can effectively design and implement campaigns tailored to achieve strong outcomes.

RusRek: this is what migrants and businesses need!

Published by Joseph T.