By: Fernanda Aceves, Public Relations Specialist and Founder of JOYIGNITEPR
When Royalty Records introduced Abril as their latest signee, her dynamic talent quickly caught the attention of Latin pop. Now, with her latest single, “Shake It,” Abril has solidified her status as a dynamic new voice in Latin pop. The track’s infectious energy and irresistible beat have made it a favorite among fans and radio stations. The success of “Shake It” isn’t just a testament to Abril’s talent and the power of strategic mentorship from one of Latin music’s biggest icons: Maluma. His dedication to nurturing emerging talent has provided Abril with invaluable guidance and opportunities in the industry.
Maluma’s support goes beyond industry connections; he has also advocated for Abril’s artistic vision. The track “Shake It” embodies this synergy, blending Abril’s creative flair with guidance that helps her music stand out in a competitive market. The single showcases her signature sound—an energizing mix of Latin pop beats with modern, danceable rhythms that resonate with a global audience. The production quality, led by premier producers at Royalty Records, underscores the meticulous effort put into crafting a song appealing to Latin and mainstream listeners.
One of the highlights of Abril’s recent journey was her participation in Billboard Latin Music Week in Miami. This pivotal event united trailblazers and rising stars in Latin music. Abril took full advantage of the opportunity, sharing the stage with other emerging artists like Maisak and making connections that may strengthen her position in the industry. Her performances and panel discussions at the event demonstrated her talent and her commitment to shaping her career with a keen understanding of the industry.
“Being at Billboard Latin Music Week was an incredible experience,” Abril shared in an interview. “It was amazing to meet so many talented artists and feel the energy of the Latin music community coming together.” These interactions, coupled with her charismatic presence, are helping to establish her as a relatable and inspiring figure in the Latin pop scene.
Critics and fans have enthusiastically responded to “Shake It,” praising it as a breakout hit combining catchy hooks and a powerful vocal delivery. The accompanying music video, infused with vibrant choreography and visuals that reflect Abril’s lively persona, has garnered significant views and engagement across social media platforms. This visual component has helped reinforce Abril’s brand as an artist who brings a compelling mix of style and substance.
Maluma’s mentorship has been a cornerstone of Abril’s growth, enabling her to collaborate with industry veterans and explore creative directions that highlight her versatility. His belief in her talent has provided a sense of validation that fuels her drive to push boundaries. “Having Maluma’s support has meant everything to me,” Abril said. “It’s not just about his name; it’s about how he believes in my vision and encourages me to stay true to myself.”
The partnership between Abril and Maluma exemplifies a harmonious blend of established stardom and emerging talent—a dynamic that has potential to enrich the Latin music landscape. As “Shake It” continues to reach new listeners, Abril’s future looks bright with the possibility of more music that challenges conventions and embraces innovation.
Looking ahead, Abril aims to expand her reach with more singles and potential collaborations that may push creative boundaries. Her journey is not just a tale of talent meeting opportunity but of determination paired with strategic mentorship. Fans eagerly await what she will bring next, knowing that with Maluma’s continued support and her own relentless passion, Abril is positioned as a promising talent in the global music scene.
For now, “Shake It” stands as an early showcase of Abril’s artistry, resilience, and the kind of mentorship that can propel rising stars toward success.
Published by: Josh Tatunay