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Liverpool: More updates emerge about the sale

Liverpool FSG

Image Source: Sport Illustrated

After hearing that Liverpool FC is up for sale, the club’s owners say they “would consider new shareholders.”

The Athletic said that the company that bought Liverpool in 2010, Fenway Sports Group (FSG), is “open to offers.”

FSG said it “remains fully committed to Liverpool’s success on and off the field.”

Last season, Liverpool came in second place in the Premier League. They are now in eighth place.

They are in the last 16 of the Champions League and will play Real Madrid in a rematch of the final from last year.

The Spirit of Shankly, a group of Liverpool fans, said it hoped fans would be involved in any talks about the club’s new owners.

FSG bought Liverpool for £300 million under its old name, New England Sports Ventures.

LeBron James has been a part-owner of Liverpool since 2011 when he paid £4.7 million for a 2% stake.

He is now a partner in FSG, which owns the Boston Red Sox baseball team.

A private investment firm called RedBird Capital Partners bought a piece of FSG in March 2021 for about $735 million (£533 million).

In April 2021, after Liverpool pulled out of a proposed European Super League, the club’s main owner, John W. Henry, said sorry to the fans.

This summer, Liverpool paid an initial £64 million for striker Darwin Nunez, £5 million for midfielder Fabio Carvalho, and £4.2 million for defender Calvin Ramsay.

Sadio Mane left the club to go to Bayern Munich for at least £27.4 million, and Takumi Minamino left to go to Monaco for an initial £13 million. Neco Williams also moved to Nottingham Forest in a deal worth about £17 million, and defender Ben Davies joined Rangers for an initial fee of £3 million.

Will a buyer come for Liverpool?

Fenway Sports Group knows that Chelsea was sold for a great price of £4.25bn and that Newcastle United is now another rival. Six to four doesn’t work in the Champions League, and seven to four is even worse.

The club’s owners bought it for £300 million, the same amount that FSG paid for Liverpool. If FSG is willing to listen to offers, they could easily sell for ten times that amount, if not more. So the Premier League is still very lucrative for investors and wealthy people.

Since the pound is weak, this deal looks even better to investors outside the UK.

Arsenal hasn’t been in the Champions League for five years, and Liverpool’s owners will have seen how much money Arsenal has lost in that time. They won’t want it for their own business because they have been cautious about spending more money. So they probably think now is an excellent time to sell or at least see the club’s options.

Most American investors will be interested in Liverpool. The Chinese government has tried to stop its companies from investing in football, so that field has gone away. I don’t think many people in the United Kingdom would have close to £4bn to buy Liverpool.

Why should they sell now?

It means that some of their uncertain interest over the last two or three years has led them to test the market. Is someone ready to take over now?

Over 200 people tried to buy Chelsea, which was a troubled asset. But FSG knew that Liverpool is a huge brand. Therefore, they would be looking to get a significant return on the initial £300 million.

FSG has done a great job of building Liverpool’s brand and putting the “Moneyball” idea into place for recruiting and keeping players. Because of this, Liverpool has been successful over the last seven or eight years. While spending half a billion dollars less than Manchester City, Manchester United, and Chelsea.

Read Also: Liverpool FC owners, FSG puts club up for sale 

Supporters will be concerned about whether any new owners can keep up the FSG model of running Liverpool Football Club.

The club is linked to large and significant banks.

Opinions expressed by Networth contributors are their own.