By: Lennard James
Born in October 1976, Kevan “Kdub” Worthy’s journey in music began long before he became a notable figure in Memphis’ vibrant music scene. Raised in the heart of Memphis, TN, by two South Memphian Booker T. Washington graduates, Kdub’s musical roots were firmly planted at a young age. He started playing the piano at just four years old, committing ten years of lessons and recitals before expanding his artistic scope.
Kdub’s childhood wasn’t just about music, though. His athletic skills in football and basketball, coupled with his role as a tenor saxophonist in White Station High School’s band, proved that his talents extended far beyond the piano keys. When he graduated in 1994, he headed to Tennessee State University, where he earned a BS in Psychology in 1999. But the love for music never left him, and after completing his studies, he enrolled in the AIU Buckhead music program in Atlanta, GA, where his passion for music production truly took off.
In Atlanta, Kdub teamed up with his longtime friend Taurus Lincoln, also known as “RedBo$$,” to start his music production journey. This partnership eventually led him back to Memphis, where he honed his craft under the guidance of prominent figures in the music industry, such as Crunchy Black (HHMG), Playa Fly (MMM), La Chat (HCP), Carlos “6 July” Broady, Drumma Boy, and DJ Zirk. This period of mentorship and experience laid the foundation for some of his notable achievements, including producing the “Fast Bricks” mixtape for Black Youngsta, which catapulted the artist into signing with CMG in 2015.
After this success, Kdub took a brief hiatus from the music scene to focus on his family. As a single father, he dedicated time to raising his three children—Quintin, Landon, and Olivia. But music was never far from his heart, and when his children grew older, Kdub found his way back into the studio, reigniting his passion for music production. This time, he was more determined than ever, and the CEO of Grown Folks Music Group (GFMG) was born. GFMG stands as a testament to Kdub’s dedication, producing, writing, engineering, and mentoring new talent in the music industry.
Photo Courtesy: Kevan “Kdub” Worthy / Grown Folks Music Group
What sets Kdub apart from others in the industry is his versatility and refusal to confine himself to a single niche. His musical style defies easy categorization, seamlessly blending genres such as hip hop, R&B, and even Memphis Jookin, a unique dance style that has transcended generations. Kdub’s ear for music and ability to adapt to any genre make him a standout producer. He finds joy in breaking out of traditional genres, always open to the challenge of blending sounds in innovative ways. “I respect music in all its formats,” Kdub says. “Of course, hip hop and R&B is where I am all of the time, but to leak out of those genres and infect other genres is always a challenge well accepted.”
Kdub’s music appeals to a broad audience, with listeners ranging from six to sixty years old. Hip hop’s evolution over the past five decades has extended its reach to people of all ages, and Kdub’s Memphis Jookin tracks embody that timeless quality. His positive, danceable music has connected with fans across generations, earning him a reputation as an artist who creates not just for today but for the future as well.
When asked what he hopes readers will take away from his work, Kdub’s response is simple: “I want them to know I’m approachable and easy to work with. I don’t take mess from anyone, but I don’t burn bridges either. Memphis music raised me, and I want people to know that when they work with me, they’re working with someone who understands the history and future of music.” His down-to-earth approach and commitment to collaboration have earned him the respect of both veteran artists and up-and-coming talent.
For Kdub, music is about more than making hits—it’s about creating a legacy. His career has been shaped by his experiences growing up in Memphis, learning teamwork through sports and band, and absorbing lessons from industry legends. Now, as the CEO of GFMG, Kdub is building his own legacy, producing tracks that not only capture the essence of Memphis but also push boundaries and break down barriers.
You can follow Kdub’s journey on Instagram (@kdubceo), Facebook (Grown Folks Music Group), and TikTok (@kdubceo), or reach him via email at gfmgceo@gmail.com. With his signature tagline—“I DON’T PLAY GAMES, I WIN THEM”—Kdub is here to show the world that his music is not just a passion; it’s a testament to his talent, dedication, and undeniable impact on the music industry. For more information go to: GFMG
Published by: Holy Minoza
