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Big Brother 28 Cast Revealed With Drag Race All-Star, Survivor Veterans, and Returning Houseguest

Celebrity News Staff 2 Celebrity News Staff 2 on July 8, 2026

CBS revealed 14 of the Big Brother 28 houseguests on July 7 during the show’s first-ever YouTube cast reveal, dubbed the “Big Brother: Broveal,” with host Julie Chen Moonves confirming that additional surprise contestants will enter the house during the premiere. The announced cast includes RuPaul’s Drag Race All Stars competitor Salina EsTitties, two-time Survivor player Rick Devens, and returning Big Brother 26 houseguest Angela Murray, making Season 28 the first in the show’s history to feature multiple Survivor alumni alongside veterans from other CBS reality franchises.

Key Takeaways

  • CBS unveiled 14 Big Brother 28 houseguests on July 7 via a YouTube livestream, the first time the show has revealed its cast outside of a traditional press release or television broadcast.
  • The cast includes RuPaul’s Drag Race All Stars competitor Salina EsTitties (Jason De Puy), Survivor veteran Rick Devens, and returning Big Brother 26 player Angela Murray.
  • A second unnamed Survivor player will also join the cast, with the identity to be revealed during the Friday premiere of Big Brother: Unlocked, Entertainment Weekly reported.
  • Big Brother 28, subtitled “Time Trip,” premieres July 9 on CBS with a 90-minute episode. The grand prize is $750,000.
  • Live feeds will stream on Paramount+, Pluto TV, and for the first time, YouTube for limited windows after each episode.

Who Are the Reality TV Veterans Entering the Big Brother 28 House?

The crossover contingent is larger than any previous Big Brother season. Salina EsTitties, the drag persona of Jason De Puy, 35, competed on RuPaul’s Drag Race Season 16 and Drag Race All Stars, and will be the first drag queen to compete on Big Brother. De Puy, originally from San Francisco and now based in West Hollywood, told Parade that the misconception about drag queens works in competitive favor — people do not immediately expect a drag performer to be a strategic player.

Rick Devens, 40, is a news anchor from Macon, Georgia, who previously competed on Survivor: Edge of Extinction (Season 38) and the recently aired Survivor 50. Devens became a fan-favorite during Survivor 50 for a memorable coin-flip moment, and his casting was reported by Entertainment Weekly shortly after the initial 14-player reveal. A second Survivor player will also enter the house, though CBS has not officially confirmed the identity. Inside Survivor reported the unnamed player is Survivor 45 winner Dee Valladares.

Angela Murray, 57, returns after a polarizing run on Big Brother 26, where she won the first Head of Household competition and was evicted in sixth place. Murray also competed on The Amazing Race Season 38 alongside her daughter Lexi earlier in 2026, where the pair was eliminated second. Men’s Journal exclusively reported Murray’s return, noting she was not part of the initial livestream reveal and will instead be introduced during the premiere.

What Is the Big Brother 28 Theme?

Big Brother 28 carries the subtitle “Time Trip,” and the house design reflects a time-travel concept spanning multiple eras. Chen Moonves previewed rooms, challenges, and décor built around the theme during the YouTube tour. CBS described the season as one where “nothing is as it seems, where every twist rewrites the rules, and where time becomes the ultimate twist.”

The format mirrors a strategy CBS employed last season, when Big Brother legend Rachel Reilly made a surprise entrance at the end of the premiere episode rather than appearing in the pre-season cast announcement. The staggered reveal approach generates additional premiere-night viewership by withholding high-profile names from the advance announcement.

Who Are the 14 Announced Houseguests?

The 14 players revealed during the Broveal span a range of ages and occupations. Beyond the reality TV veterans, the cast includes a rocket scientist, an MMA fighter, a Jumbotron engineer, a vineyard executive, a game show host, and a surgical dental assistant, among others.

Houseguest Age Occupation Hometown
Salina EsTitties (Jason De Puy) 35 Drag Queen / Drag Race All Stars San Francisco, Calif.
Rick Devens 40 News Anchor / Survivor veteran Macon, Ga.
LaTrice Verrett 57 Boutique Salesperson Kankakee, Ill.
Kamuela “Kamu” Kirk 32 MMA Fighter Phoenix, Ariz.
Rome Seymour 24 Bartender Alton, Ill.

The remaining announced players include houseguests from Arkansas, New Jersey, Texas, California, Missouri, and Florida, with ages ranging from 22 to 57. The full 14-player roster and additional surprise entrants will be confirmed during the premiere week broadcasts.

What Is New About Big Brother 28’s Format and Distribution?

Beyond the cast composition, Big Brother 28 introduces distribution changes. Live feeds, a core element of the show’s appeal among dedicated viewers, will be available on Paramount+ and Pluto TV as in previous seasons, but will also stream on YouTube for limited periods after each episode for the first time. Big Brother: Unlocked, the companion show hosted by former winners Derrick Levasseur and Taylor Hale, adds Jerry O’Connell as a celebrity panelist this season and premieres Friday, July 10 at 8 p.m. ET.

Big Brother 28 premieres July 9 on CBS with 14 announced houseguests and additional surprise entrants, assembling the most cross-franchise cast in the show’s history as it enters its “Time Trip” summer.

FAQs

When does Big Brother 28 premiere? Big Brother 28 premieres Thursday, July 9 at 8 p.m. ET/PT on CBS with a 90-minute episode. Additional episodes air Friday, July 10 and Sunday, July 12.

Who is the Drag Race contestant on Big Brother 28? Salina EsTitties, the drag persona of Jason De Puy, competed on RuPaul’s Drag Race Season 16 and Drag Race All Stars. De Puy will be the first drag queen to compete on Big Brother.

Which Survivor players are on Big Brother 28? Rick Devens, who competed on Survivor: Edge of Extinction and Survivor 50, is confirmed. A second unnamed Survivor player will also join. Inside Survivor reported the second player is Survivor 45 winner Dee Valladares.

Is Angela Murray returning to Big Brother? Yes. Angela Murray, who finished sixth on Big Brother 26, is returning for Season 28, Men’s Journal exclusively reported. Murray was not part of the initial cast reveal and will be introduced during the premiere.

What is the Big Brother 28 prize? The grand prize is $750,000.

Where can viewers watch Big Brother 28 live feeds? Live feeds will stream on Paramount+, Pluto TV, and for the first time, on YouTube for limited windows after each episode.

Royston G. King on What Modern Digital Marketing Actually Requires

Celebrity News Staff Celebrity News Staff on July 8, 2026

Digital marketing has changed so completely over the past decade that strategies which worked a few years ago can now actively waste a company’s budget. Royston G. King, an entrepreneur who has built his work around growth, argues that modern digital marketing requires a fundamentally different approach from the tactics most businesses are still using.

The first shift Royston G. King points to is the move from interruption to attraction. Old digital marketing was largely about interrupting people, banner ads, cold outreach, intrusive promotions. Modern digital marketing, in his framing, is about attracting the right people by being genuinely useful, visible, and credible in the places where prospects are already looking. This requires content, search presence, and reputation rather than just ad spend.

The second shift is the rise of trust as the central currency. As consumers have grown more skeptical and more informed, trust has become the thing that actually drives conversion. Royston G. King emphasizes that modern digital marketing must build trust at every stage, through credible content, social proof, strong reputation, and consistent brand presence, because a prospect who does not trust a business will not buy from it regardless of how clever the ad is.

The third shift is the fragmentation of attention across platforms. Prospects now move across search engines, social media, video platforms, review sites, and increasingly AI-powered search tools, and a modern digital marketing strategy has to maintain a coherent presence across all of them. Royston G. King argues that businesses which focus on a single channel are increasingly fragile, while those that build presence across the full ecosystem of where prospects spend their attention are far more resilient.

The fourth shift is the integration of marketing with reputation. In a world where prospects research before they buy, a business’s online reputation has become inseparable from its marketing. Royston G. King emphasizes that the best marketing campaign fails if a prospect’s research turns up negative reviews, damaging search results, or an absent digital footprint. Learning to master scaling a business’s marketing now requires managing its reputation as an integral part of the strategy.

The fifth shift is the growing importance ofAI-driven discovery. As more people use AI tools to research products, services, and companies, businesses have to think about how they appear not just in traditional search but in AI-generated answers. Royston G. King points to this as one of the most important emerging frontiers in digital marketing, ensuring that when an AI tool is asked about a company or its category, the business shows up accurately and favorably.

What ties these shifts together, in the framework Royston G. King offers is that modern digital marketing is no longer a collection of isolated tactics but an integrated system. Content, search, social, reputation, and AI discovery all reinforce each other, and a business that treats them separately leaves enormous value on the table. The companies that win, in his view, are the ones that build digital marketing as a coherent, integrated engine rather than a scattered set of campaigns.

For business owners trying to make sense of a digital marketing landscape that keeps shifting beneath them, the perspective Royston G. King provides is a framework for thinking about what actually matters. The specific tactics will keep changing, but the underlying principles, attraction over interruption, trust as currency, presence across platforms, integration with reputation, and visibility in AI-driven discovery, are the foundation on which durable digital marketing is built, and mastering them is what separates the businesses that grow from the ones that waste their budgets.

Readers can learn more about Royston G. King through his official website at roystongking.com. He also shares updates and insights on Instagram at instagram.com/roystongking, LinkedIn at linkedin.com/in/royston-g-king, and YouTube at youtube.com/@roystongkingsuccess.