By: Ella Preston

Building a Career Through Intention and Technique

Alyvia Merz approaches hairstyling with a balance of technical precision and genuine presence. As a stylist at Craft Collective Salon Group, her work reflects a thoughtful blend of education, consistency, and care for the client experience. Rather than focusing on quick transformations, Alyvia emphasizes results that feel wearable, refined, and aligned with how her clients actually live.

Her approach is grounded in the belief that hair should enhance confidence without creating unnecessary maintenance or stress. That philosophy has shaped the way she works with clients and continues to guide her growth within the salon.

Entering the Industry With Purpose

Alyvia’s path into the hair industry was driven by an appreciation for both creativity and structure. Early in her training, she gravitated toward mastering fundamentals. She focused on understanding hair behavior, balance, and form before layering on trend-driven techniques.

This commitment to fundamentals allowed her to develop confidence behind the chair and adapt to a wide range of hair types and client needs. Rather than relying on shortcuts, Alyvia built her skill set methodically, knowing that long-term success in hairstyling depends on strong technical foundations.

That discipline continues to influence her work today.

A Consultation Centered Experience

Consultation is at the core of Alyvia’s process. Each appointment begins with a clear and open conversation, where she seeks to understand not just what a client wants, but why they want it. Lifestyle, maintenance preferences, and hair history all play a role in shaping her recommendations.

This collaborative approach ensures that clients feel involved and informed rather than directed. Alyvia values transparency and believes that the best results come from shared understanding and realistic expectations.

Clients often appreciate that her guidance feels honest and practical, helping them achieve results they can maintain comfortably between visits.

Focus on Healthy, Sustainable Hair

Alyvia places a strong emphasis on hair health. Color services are approached with restraint and strategy, and she prioritizes maintaining the integrity of the hair over achieving dramatic changes at the expense of long term condition.

Treatments and care routines are recommended based on individual needs rather than a one-size-fits-all approach. Education is a key part of her service, empowering clients to care for their hair confidently outside the salon.

This focus on sustainability aligns closely with Craft Collective Salon Group’s broader philosophy of responsible, thoughtful beauty.

The Experience in Her Chair

Clients describe time in Alyvia’s chair as calm, attentive, and personal. She creates a welcoming environment where clients feel comfortable asking questions and sharing feedback throughout the service.

Her presence is steady and focused, allowing appointments to feel unhurried even in a busy salon setting. Alyvia believes that the salon experience should feel supportive and restorative, and she structures her appointments to reflect that belief.

This approach helps build trust and long-term client relationships rooted in consistency and care.

Growing Within the Craft Collective Salon Group Community

Craft Collective Salon Group’s collaborative culture plays a significant role in Alyvia’s professional development. Surrounded by stylists who value education and shared learning, she continues to refine her techniques and expand her perspective.

Rather than competing internally, the salon fosters an environment where stylists support one another’s growth. This collaborative mindset allows Alyvia to stay inspired while maintaining a clear sense of her own style and strengths.

Being part of a salon group that invests in education and professional infrastructure enables her to focus fully on her craft and her clients.

Consistency as a Foundation for Trust

Consistency defines Alyvia’s work. Clients know they can expect clear communication, thoughtful execution, and results that align with the initial consultation. This reliability has helped her build a loyal client base that values both the outcome and the experience.

She understands that trust is built over time, appointment by appointment, and treats each client relationship with care and respect.

Looking Ahead With Focus

As Alyvia continues her career at Craft Collective Salon Group, her goals remain centered on refinement and growth. She is committed to ongoing education, strengthening client relationships, and delivering work that feels timeless rather than trend-dependent.

Her approach reflects a modern, grounded perspective on hairstyling. One that values professionalism, sustainability, and genuine connection.

A Stylist Defined by Thoughtfulness and Care

Alyvia Merz represents the kind of stylist clients seek out for consistency, honesty, and a calm, confident presence. Her work reflects a dedication to craft that is both disciplined and personal.

To learn more about Alyvia Merz and her role at Craft Collective Salon Group, visit the Meet the Team page.