Dawn Pfingsten of “Just Doing My Best” Reveals Streamlined Beauty Tips for Women Over 50
Bell Buckle, TN – (September, 2025) — Dawn Pfingsten, the 57-year-old founder of “Just Doing My Best,” is demonstrating that women over 50 can achieve youthful and radiant results without the need for high-end products or major makeup changes. Her practical YouTube tutorials show that small technique adjustments and affordable drugstore products can deliver noticeable results that rival higher-priced alternatives.
“If you’ve ever felt like your makeup isn’t working as well, it’s not necessarily the makeup, but more likely the application,” Pfingsten shares in her popular tutorial “Look Younger Instantly With These 5 Makeup Tips | Women Over 50.” “Our faces change over time. Our skin changes. Things shift. With some minor adjustments, you can still use many of the same products you’ve been using — we just need to make a few modifications.”
Operating from her hobby farm in Bell Buckle, Tennessee, Pfingsten, an Air Force veteran, wife, mother, and grandmother, brings real-life experience to beauty content that is often dominated by younger influencers promoting premium products. Since 2014, she has cultivated a loyal following by focusing on solutions that work for mature women within realistic budgets.
Her approach directly challenges many traditional beauty industry assumptions. While many brands target younger demographics or push costly anti-aging products, Pfingsten shows that applying the right techniques can be just as effective — without needing to spend a lot of money. Her tutorials feature drugstore products such as Maybelline SuperStay foundation, RoC retinol eye cream for around $19, and vitamin C eye masks for about $15 for monthly treatments.
In her tutorial “Say Goodbye To Dark Circles Under Eyes,” Pfingsten addresses one of the most common concerns for mature women with practical and affordable solutions. “I wear an eye mask every morning while I’m drinking my coffee,” she explains. “These eye masks are packed with vitamin C and provide great hydration. I find that my skin looks better later in the day.”
Her five key techniques include applying eye balm before concealer to minimize fine lines, stopping foundation application below the eyes to prevent creasing, using a damp sponge with setting spray during makeup application, repositioning blush placement higher on the face to help combat sagging, and cleaning up eye makeup with a concealer brush for a lifted appearance.
“The beauty industry often overlooks mature women or suggests they need to spend hundreds of dollars to achieve a polished look,” Pfingsten points out. “But that’s simply not the case. With the right techniques and smart product choices, women can look fantastic using affordable options that are readily available at any drugstore.”
Her content is especially tailored to working women around age 55, who are married and have adult children, addressing the real-world challenges of time constraints and budget limitations. Unlike most beauty content, her tutorials prioritize practical solutions over elaborate makeovers.
For women seeking accessible, affordable beauty solutions specifically designed for mature skin, Pfingsten’s YouTube channel offers a wealth of tutorials that prove looking great after 50 is about smart techniques and thoughtful product choices, not necessarily expensive investments.
About Dawn Pfingsten and Just Doing My Best
Dawn Pfingsten is the founder of Just Doing My Best, a lifestyle blog dedicated to empowering middle-aged women with style tips, affordable beauty products, and insights from her personal journey as a wife, mother, and military veteran. Based in Bell Buckle, TN, Pfingsten uses her platform to share practical fashion advice and beauty tips, showing that you can look great at any age without overspending. For more information about Dawn Pfingsten and Just Doing My Best, visit www.justdoingmybest.com and follow her on Instagram, Facebook, and YouTube.
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